Whenever a brand communicates a manufacturer identification to a receiver, it runs the potential risk of the receiver improperly interpreting the information. Hence, a brand name must use appropriate conversation channels to positively "…have an effect on how the psychological and Actual physical elements of a brand name are perceived".[93] https://wordpresswebsiteservices92333.blogofchange.com/29174775/5-easy-facts-about-brands-described